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| 'The Engagement' (Greg Zinger, 2014, UK) |
Media Language
This poster conforms more to the idea of a typical short film poster, but the main difference is that sub-focuses to look at, as well as the main image at the top. This may make it confusing for a consumer to look at but the only benefit is that it explores more of the story-line to the audience. This is a more direct approach to advertising in comparison to the previous poster I've analysed in which exposition was withheld from the consumer, making it more frustrating to look at. Due to such, I would rate this poster more successful than the previous because it gives the consumer the chance to decide if they would want to see the film, with the information they get from the title and the imagery.
Representation
There is a lot of representation in this poster to be explored. We can assume the image at the top is of the two main characters that the audience is expected to focus on. However, this releases exposition to the audience, because you would think that due to the title they are engaged to be married. This then creates controversy because although it isn't clear, the male in the bottom right photo appears to be kissing a different woman, as shown in the surprise in her facial expressions.
Audience and Genre
It is difficult to place for which audience this poster would be targeted at. Stereotypically, you could assume that it is mainly aimed at women but with the added drama in the potential adultery from the couple, this drama may also appeal to a slim part of the male audience viewing. However, assuming that this poster is gender neutral, the targeting of an audience works very well. For example, there is no typically feminine motifs displayed on the poster, in comparison to 'Moments' in which there is clear love hearts that is more suited to a poster in the chick-flick style of romance genre. This more organised approach with clear text that's understandable means that neither gender gets alienated in their advertising.
Comparisons to other posters
This poster is different to industry-standard short film posters because it doesn't display any film festivals that it's been featured that or any awards that it's one. Normally, if a short film would be successful enough to be even considered for a poster at this stage, you would want the approval from the industry experts who issue these awards before you advertise for the general public to see this short film. Otherwise, this is a typical short film poster that conforms to the fact that it has a title, billing block, actors and company logo all displayed on the poster in a orderly fashion.
Representation
There is a lot of representation in this poster to be explored. We can assume the image at the top is of the two main characters that the audience is expected to focus on. However, this releases exposition to the audience, because you would think that due to the title they are engaged to be married. This then creates controversy because although it isn't clear, the male in the bottom right photo appears to be kissing a different woman, as shown in the surprise in her facial expressions.
Audience and Genre
It is difficult to place for which audience this poster would be targeted at. Stereotypically, you could assume that it is mainly aimed at women but with the added drama in the potential adultery from the couple, this drama may also appeal to a slim part of the male audience viewing. However, assuming that this poster is gender neutral, the targeting of an audience works very well. For example, there is no typically feminine motifs displayed on the poster, in comparison to 'Moments' in which there is clear love hearts that is more suited to a poster in the chick-flick style of romance genre. This more organised approach with clear text that's understandable means that neither gender gets alienated in their advertising.
Comparisons to other posters
This poster is different to industry-standard short film posters because it doesn't display any film festivals that it's been featured that or any awards that it's one. Normally, if a short film would be successful enough to be even considered for a poster at this stage, you would want the approval from the industry experts who issue these awards before you advertise for the general public to see this short film. Otherwise, this is a typical short film poster that conforms to the fact that it has a title, billing block, actors and company logo all displayed on the poster in a orderly fashion.
Good analysis overall Sam. You can improve this by using more genre analysis theory and terms (eg comment on semantic codes). I think there is also more to say about representation - eg gender? age? You have several images to use, so try to say more. Currently mid level 3.
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